The Ram Heavy Duty pickup truck line has added an all-new, more upscale model, apparently taking cues from Ford and its F-Series Super Duty Platinum models to create the Longhorn “Ram Rodeo” Edition. Available in both Ram 2500 HD and Ram 3500 HD spec, the new Ram Rodeo Edition builds on the already-luxurious appointments of the standard Ram Longhorn model with additional premium materials, aesthetic touches, and standard towing equipment.
The 2018 Ram Heavy Duty Longhorn Ram Rodeo maintains the same high interior quality as all Longhorn models, while adding a standard suede headliner to play off of its available Canyon Brown/Light Frost Beige and Black/Cattle Tan color palettes. Externally, the truck’s appearance is given a boost by special body-color bumpers and sidesteps; “Longhorn” badging that spans the full width of the tailgate; and unique 20-inch aluminum wheels with optional painted pockets – except for the dual-rear-wheel Ram 3500 model, which gets 17-inch polished aluminum wheels.
And then, there are the more functional features that make up the 2018 Ram Heavy Duty Longhorn Ram Rodeo package, such as a prep package for 5th-wheel and gooseneck trailer towing; a bed-view camera, which makes it easier for the driver to align the hitch point; and a load-leveling air suspension. The truck also comes equipped with the Ram skid plate protection group and a Mopar bed step.
“The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement, and towing content,” says FCA North America Head of Ram Truck Brand Jim Morrison. “Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck.”
Available in both Crew Cab and “Mega Cab” configurations, with either two- or four-wheel-drive and a 6.4L Hemi V8 or 6.7L Cummins diesel I6 for power, the 2018 Ram Heavy Duty Longhorn Ram Rodeo will be available in the third quarter of 2018, starting at $60,790 (2500 HD) or $71,260 (3500 HD) before destination.