Ram 1500 owners tend to keep their vehicle for slightly over seven years, according to a study conducted by iSeeCars.com. This confirms anecdotal evidence that pickup truck owners tend to keep their vehicles for a while.
The survey analyzed more than 6 million used vehicles that were at least 5-years-old or older. To eliminate the effects of short-term leases on the study, the researchers exclusively looked at vehicles owned for more than five years and those that have been in production for more than nine years. The average age of each model was calculated using the ages of cars when they were first listed for sale.
The study found that pickup trucks, as a segment, are owned longer than the overall vehicle average (7.7 years versus 7.4 years, respectively). Within the pickup truck segment, there is little variance in ownership, ranging from 7.2 years to 7.8 years.
“Pickup trucks are often used as work vehicles and are known for their durability,” said iSeeCars CEO Phong Ly. “Pickup truck drivers are likely to place more value on function and reliability rather than keeping up with modern design and technology trends.”
The Ram 1500, specifically, ranked fifth in the pickup truck segment, with an average length of ownership of 7.4 years, scoring higher than the Chevy Silverado 2500, GMC Sierra 1500 and Ford F-150. Japanese automakers ranked first through fourth, with the Toyota Tacoma, Nissan Titan, Nissan Frontier, and Toyota Tundra taking the top spots.