Emblematic of consumers’ growing preference for crossovers and SUVs around the world, Fiat Chrysler’s Jeep utility vehicle brand has seen its sales surge dramatically in Europe, growing by 36,428 units – nearly 60 percent – through the first six months of the year, versus the same period in 2017. With that, Jeep has solidified its position as FCA’s second-best-selling brand in the market behind Fiat, achieving 1.0-percent market share on the continent from January through June, 2018.
That may not sound like a lot, but consider that over the same period last year, Jeep held just 0.6 percent of the new-vehicle market in Europe.
This is according to data from the European Automobile Manufacturers Association (ACEA), which shows that Alfa Romeo remains FCA’s third-best-selling brand in the EU counries with 0.6-percent market share. Alfa sales in Europe grew by nearly 9 percent through the first half of 2018, although in EU countries, the brand actually saw its sales slip. Fiat brand sales tumbled by more than 9 percent to 423,899 units through June, 2018, while market share has decreased from 5.5 to 4.9 percent.
The interesting bit: according to FCA, just two Jeep models – the Renegade and the Compass – have done most of the heavy lifting, selling roughly 41k units apiece in Europe from January through June. The remaining 9-or-so percent of Jeep’s sales in Europe were attributable to the brand’s handful of other models, including the Wrangler. For now, only the old JK version of the rough-and-tumble off-roader is available on the continent, and the all-new JL-generation Wrangler won’t be available until September.