Fiat Brand North America and Hoonigan, a motorsport-lifestyle brand, are searching for the next great driver through a series of driving challenges.
Those who believe their driving skills are worthy can submit a video entry for a chance to compete. From all the submissions, ten contestants will be selected to compete in Fiat models including the Fiat 500 Abarth, Fiat 124 Spider Abarth, and a Fiat 124 Abarth Rally Car, which is Fiat’s factory-built race car.
“Building on last year’s success, Fiat will once again team up with Hoonigan in search of the next great driver,” said Steve Beahm, Head of Passenger Car Brands – Dodge, SRT, Chrysler and Fiat, FCA – North America. “The Abarth name is synonymous with a strong racing heritage and finalists will have a unique opportunity to showcase their skills in our Italian-designed, fun-to-drive Fiat 500 and 124 Spider Abarth models.”
Celebrity drivers will help select contestants. Rhys Millen, who has won countless racing championships, as well as Hill Climb records, and wins in multiple disciplines, including off-road, drifting, rally, and rallycross, will participate in the program.
The competition will span five episodes and the teams of contestants will be put through challenges testing their skill behind the wheel, teamwork, pit duty, stunt driving, and time-attack trials.
The winner, to be announced in September, will receive a custom Fiat 124 Spider Abarth track-ready car, which will be customized by the Hoonigan team.