The 2018 edition of FCA’s summer advertising campaign has launched using “the power of music,” across Chrysler, Dodge, Jeep, Ram and Fiat brands. The series of ads feature iconic music artists such as OneRepublic and Alice Cooper and highlight the Apple experience available in FCA vehicles.
As of May 2018, FCA has been offering customers in the U.S. and Canada an incredible Apple experience in their cars, which includes up to six months free of Apple Music, with the purchase of any new Chrysler, Dodge, Fiat, Jeep or Ram vehicle with standard CarPlay support. The full campaign arrived on social and digital on Wednesday, June 27, and across television on Monday, July 2.
“FCA offers an incredible Apple experience, giving consumers the ability to enjoy Apple Music’s catalog of 45 million songs and to listen with premium BeatsAudio sound, in addition to all the features that come with CarPlay. This collaboration inspired us to leverage the strength and identity of each of our individual brands,” said FCA Chief Marketing Officer, Olivier Francois.
FCA’s diverse roster of vehicles appeal to a variety of people and lifestyles. What better way to capture the desired consumer’s attention with hip and relevant music? Perhaps the highlight of this creative execution is the Jeep brand collaboration with multiplatinum, Grammy-nominated band OneRepublic (Interscope Records), which launches its sixth Summer of Jeep campaign, in tandem with the release of OneRepublic’s brand new song “Connection.” Check this out for yourself in the video posted above.