In yet another sign that automakers are quickly falling out of love with traditional auto shows, FCA’s Fiat, Jeep, Alfa Romeo, and Abarth brands will all skip out on the 2018 Paris Motor Show, which is scheduled to take place this October. The Paris Motor Show is held once every two years, alternating with the Frankfurt Motor Show in Germany, on which the four FCA brands also passed last year.
According to Automotive News Europe, Ferrari will be at the show with a traditional stand, while Maserati is still deciding whether to exhibit some cars in the Mondial Limited zone – a section dedicated to high-priced supercars from multiple manufacturers. Lancia, which sells only in the Italian market, will not be present.
Automotive News Europe says that, according to French magazine L’Argus, Fiat Chrysler Automobiles is skipping the 2018 Paris Motor Show because the potential sales and publicity can’t justify the high price of participation. Automakers are known to spend millions on auto show stands in order to compete with rival brands for attention, and with the advent of the internet, there are less expensive ways to effectively engage with consumers.
Plenty of other automotive brands will skip the 2018 Paris Motor Show, as well, including Ford, Nissan, Infiniti, and Volkswagen.