When it comes to the off-roading, trail-blazing SUV scene that’s witnessed a spike in interest over recent years, there are few brands that have benefitted from it as much as Jeep has. And with the off-road oriented pickup truck market heating up, we all should know what’s next. A Jeep entry might be late to the party, but it’s a guest that everybody has been waiting for.
Currently, the space is capped by the behemoth Ford F-150 Raptor, and gargantuan Ram 2500 Power Wagon, which starts at just over $50,000 and $52,000, respectively. Shoring up the other end is the base Chevrolet Colorado ZR2 comes in just above $40,000, while the Toyota Tacoma TRD Pro carries a sticker of just over $41,500. The Ford Ranger Raptor is expected to be priced relative to its competition, as well. However, none of them will be as complete of a package as the Jeep Wrangler Pickup, otherwise rumored to be called the Scrambler.
Factoring the base configuration being in a crew cab form, features like removable doors, and that all-important Jeep pedigree, a supplier source whispered to us that the impending Jeep pickup truck would command an entry price point of a few thousand dollars more than its rivals, to the tune of around $45,000. That price would make the 2019 Jeep Scrambler nearly $20,000 more than an entry-level 2018 Wrangler JL, but buyers would be paying for the convenience to fit their dirt bike on board, along with an abundance of supplies to their destination, far, far off the road.