Fiat-Chrysler Automobiles CEO Sergio Marchionne told Auto Express on the sidelines of the 2018 Geneva Motor Show that the Fiat brand’s role in Europe is diminishing. Moving forward, Fiat will focus solely on small cars—the 500 and Panda lineup.
Marchionne said he’s not “killing Fiat,” but Alfa Romeo and Maserati are the brands poised for growth on the old continent. He spoke of Lancia’s role similarly to Fiat and said the latter will also see a more restricted role in the market.
“We have had to restrict Lancia’s operations because its market appeal was limited. We need to start being unemotional about these things,” Marchionne said. He added the C-segment has become overcrowded and FCA will not deploy “large amounts of capital to chase an overcrowded market.”
Instead, Marchionne imagines Fiat will play a very important role in Latin America. But, he won’t sink resources into the brand for crossovers and SUVs since the Jeep brand already fits the bill for the automaker.