Fiat Chrysler Automobiles’ rugged Jeep brand posted its best month of total sales ever in March, moving 98,382 units in the United States and nearly matching Tesla Motors’ 104k cars delivered throughout all of 2017. Jeep’s March, 2018 sales signify a 45-percent jump from the same month last year, thanks largely to the completely-redesigned Wrangler; total Jeep Wrangler sales leapt up 70 percent to 27,829 units in March, and set a new all-time sales record for the nameplate, handily exceeding the 22,615 Wranglers sold in May, 2015.
The Jeep Cherokee, refreshed for the 2019 model year, pulled its own weight in the showroom as well, achieving its best March US sales tally ever with 23,764 unit sales – up 63 percent from March, 2017.
Elsewhere throughout the Fiat Chrysler US lineup, results were mixed. The Ram brand saw its total sales decline by 13 percent to 44,878 vehicles, although sales of the light-duty Ram 1500 picked up by 8 percent to 26,050 units. Light-duty sales could make further gains in the coming months, as the all-new, 2019 Ram 1500 started shipping to dealers in the second half of March.
That truck, which debuted at the 2018 North American International Auto Show in Detroit, features a much-improved interior, lower curb weight, and a couple of different hybrid powertrain options.
Dodge sales held mostly steady, dropping by just two percent in March to 49,184 units, while sales of the Challenger surged 31 percent to 8,150 cars. Chrysler sales rose 15 percent to 19,499, with the Pacifica minivan surging 40 percent to the 300 sedan’s 25-percent growth. And on the Italian side, Fiat sales slipped 47 percent, while Alfa Romeo rose “significantly,” FCA says, to 2,576 unit sales in March.
We’ll publish a full FCA March US sales breakdown shortly.