A Quick Refresher On FCA’s Potential Merger Partners
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With Fiat Chrysler Automobiles CEO Sergio Marchionne – a frequent vocal proponent of the opportunities presented by merging with another global automaker – set to retire a year from now, pundits are looking to what lies ahead for the company. Already, FCA has confirmed plans to spin off its Magneti Marelli parts business, much as it did with its Ferrari sportscar marque and CNH Industrial commercial and industrial vehicle company, but locking in a major global automaker for a wholesale merger has, so far, proved elusive.
Of course, Fiat Chrysler Automobiles wasn’t always as attractive a potential merger partner as it is today, and we have Marchionne to thank for much of that. “This is clearly the end of an era and maybe more, as Marchionne is not just the mastermind behind FCA, he is FCA,” Bocconi University Professor and former Fiat Archives head Giuseppe Berta told Bloomberg. “After he is gone, FCA will have to change, and this opens room for a big transformational deal.”
Sergio Marchionne’s exit could pave the way for FCA to consolidate with another global automotive powerhouse, Bloomberg suggests, and that’s especially true if the CEO makes good on his final big goal as head of the company: eliminating €2.4 billion in industrial debt by June. That same month, he’ll reveal FCA’s next five-year business plan to the world, which will take the company through 2022. There are several potential merger partners that FCA could conceivably end up with, spread out all across the globe.
Ford Motor Company
Marchionne was pretty dead-set on a merger with General Motors around three years ago, but GM appeared to have minimal interest. Now, Ford Motor Company seems to be the better fit, according to Bloomberg, as both are family-owned, and both would have the opportunity to “synergize” in high-volume market areas like pickup trucks and crossovers.
Volkswagen
A merger with Germany’s Volkswagen could prove mutually beneficial, as it’d give the German carmaker greater reach in the North American market, while FCA stands to benefit from the massive pool of resources had by the world’s third-largest automaker by volume. Last year, the company was said to be poring over FCA’s books, and declined to rule out the possibility of a merger. Bloomberg feels a merger “could come too soon,” however, as Volkswagen is still dealing with the fallout from its diesel emissions cheating scandal.
PSA Group
PSA Peugeot-Citroën is another European possible partner, and one that seems open to growing; just last year, the French automaker purchased GM’s German subsidiary, Opel. However, a PSA spokesperson told Bloomberg that a merger wasn’t possible because of Europe’s antitrust laws.
Asian Automakers
There have been murmurings of a number of different Chinese automakers possibly being interested in Fiat Chrysler Automobiles, including China’s Great Wall Motors, Guangzhou Automobile Group, Dongfeng Motor, and Geely. Geely even reportedly attempted to buy the company, although all of the companies but for Great Wall today say they’re not interested. However, a deal could be very attractive for any one of the Chinese automakers, as it’d give them instant access to the United States – the world’s No. 2 automotive market by volume – and control of FCA’s coveted Jeep brand.
At the Geneva Motor Show in March, Marchionne even reportedly said he wouldn’t necessarily oppose Chinese investment, even if it would be an unpopular move.
Finally, as of September, 2017, South Korea’s Hyundai was reportedly very interested in merging with Fiat Chrysler Automobiles, which would create the world’s largest automaker by sales – even bigger than the recently-formed Renault-Nissan-Mitsubishi Alliance.
FCA could do an inversion and become an American company. Broadcom did this recently to try and acquire Qualcomm.
Especially if PSA stumbles with Opel, regulators may be much more inclined to allow an “American” FCA to merge with PSA.
Highly unlikely Great Wall would go through, or that the Trump DOJ would even allow it in the current climate.
Finally GM will be the best partner, I guess Mrs Barra will be convinced to build a national giant around Jeep, in honour of Mr Trump, and then to restart a presence in Eu only with premium brands (fiat is to be abandoned to south america and italy). Fca can only supply more numbers to a less standardized production and enhance levels of niches. It is a financial nice box well packed for a almost any buyer who needs 4 mil cars more to produce
The US side of FCA’s customer base is very “American pride” driven, ie Dodge/Ram/Jeep and even Chrysler to some extent. So there’s a bit of national/political consideration that could influence this customer base negatively or positively. Unstable ground involved.
I agree, that is one of the reasons why i foresee about an agreement fca/gm instead of fca/hyunday or else..
The bulk of Americans don’t care who makes their car provided it is well made. The success of both Asian and German brands proves this.
I’d like FCA to go it alone with an alliance with PSA. Such a deal would provide Opel a national dealer network in exchange for light weight architectures.
Honda would be a perfect mate, but is never mentioned. American Honda would benefit from RAM not to mention Jeep and a niche Dodge. Chrysler could add a few people movers akin to the Buick line up. Such a deal would give Honda a leading position in the Americas and a good EU share.
Ste has some good points. Who knows what’s hidden in the woodwork.