The all-new, 2018 Jeep Wrangler JL hasn’t been on the market very long at all, yet already, Fiat Chrysler’s rugged SUV brand is increasing MSRPs by $500 across the board. This means that while the new JL Wrangler could be had as a two-door Sport model for as little as $26,995 for the past few months, the off-roader now costs $27,495 to start.
The Jeep Wrangler JL price increases were discovered by CarsDirect Senior Pricing Analyst Alex Bernstein, who notes that the same $500 increase holds true for the $36,995 Rubicon (now $37,495), the $30,495, four-door Wrangler Unlimited Sport (now $30,995), and the four-door Unlimited Sahara and Rubicon models (now $37,845 and $40,995, respectively).
What’s more, Fiat Chrysler Automobiles has hiked destination fees on a number of vehicles by $250, CarsDirect has found, meaning buyers will need to pay another $250 extra to ship their new 2018 Jeep Wrangler JL to the dealership. All told, the redesigned Jeep Wrangler now commands a $1,445 destination fee on top of the MSRP, up from $1,195.
Although destination fee adjustments aren’t anything new, Bernstein writes that they’re typically to the tune of $10 to $50 – not $250. The hike means that buyers will be paying nearly 21% more to ship their new Jeep from the factory, or over 25% more for a brand-new Fiat or Alfa Romeo model. It’s all perhaps a bit sly when you consider that the MSRP is typically communicated minus the destination charge, meaning the extra expense won’t be immediately obvious to buyers.
The Ram 1500 continues to have the highest destination fee of any FCA passenger vehicle in the US: $1,645, up from $1,395.