Fiat Chrysler Automobiles is shuffling around some of its top talent as it continues to try and elevate the premium Alfa Romeo and Maserati brands to new heights. Most notably, Tim Kuniskis, who had been President and CEO of the Dodge and SRT brands before being made Head of Passenger Car Brands in North America in October, 2015, has been named Head of Alfa Romeo and Maserati globally. He takes over these duties from Reid Bigland, who continues to serve as Head of US Sales and President/CEO of FCA Canada.
Kuniskis is a 26-year veteran with Chrysler, having joined in 1992, back when it was still the Chrysler Corporation. Assuming Kuniskis’ old role as Head of Passenger Car Brands in North America is Steve Beahm, who most recently served as Head of Maserati North America, and previously led the North American Supply Chain Management group.
“With the launch of the Alfa Romeo Giulia and Stelvio and the Maserati Levante complete, we must now intensify our focus on the commercial elements that will drive global growth for these brands,” says Fiat Chrysler CEO Sergio Marchionne. “As Reid has established the commercial foundation for Alfa and Maserati, today’s announcement allows Tim to dedicate his efforts solely on the next chapter of these storied brands. In North America, with the execution of our industrial plan now well underway, shifting from cars to SUVs and trucks, Reid’s complete attention will be placed on accelerating sales growth in the US and Canada.
“This is an important year for FCA as we work to achieve the commitments made in our five-year business plan, and equally important, to establish the momentum for continued growth going forward,” Marchionne concluded.