Fiat Chrysler Automobiles’ Mopar parts brand today showed off some of what a customer can accomplish with the brand’s 200-plus parts and accessories for the all-new, 2019 RAM 1500, unveiling a thoroughly-customized example of the new light-duty pickup built with an outdoor-sport theme in mind. Based on a 2019 RAM 1500 Big Horn Sport 4×4 in Flame Red, the truck is ready for an off-road excursion with parts like a lift kit, big all-terrain tires, beadlock-capable wheels, and more.
Each one of those parts has been plucked straight from the Mopar catalog, with all the testing and validation work that entails. The wheels are 18-inch, six-lug units, wrapped in 35-inch-diameter BFGoodrich T/A K02 rubber. A two-inch lift kit gives the truck the ride height it needs to accommodate those tires, while a set of rugged, off-road wheel flares in black accentuates the wheels and tires while providing some protection out on the trail. Further protection is provided by a pair of body-length off-road aluminum running boards.
In the bed, the lifestyle Ram Rack system first shown at SEMA 2016 on the RAM Macho Power Wagon concept truck is featured. The rack, which will become available soon through Mopar, mounts to the available production bed utility rails, and offers a configurable cargo management solution for lifestyle truck users.
Not every part on the custom Mopar RAM 1500 is so strictly practical, of course. For instance, there’s the “Ram Airflow” cold-air intake for the 5.7L Hemi V8 – another part that will be available later this year – and a stainless-steel performance cat-back exhaust. The truck also boasts black hood graphic stripes, blacked-out emblems and badging, and inside the cabin, premium Katzkin leather seats with Ram’s head logo embroidery in Rebel Red.
Mopar’s custom 2019 RAM 1500 is a demonstration of “the art of the possible when it comes to accessorizing the all-new Ram 1500,” says Mopar Head Parts and Service Pietro Gorlier. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”