Fiat Chrysler Automobiles US is spending big on advertising during Super Bowl LII this Sunday, with plans to televise a total of five television commercials during NBC‘s broadcast of the game. Super Bowl ads are notoriously expensive owing to the massive audience that typically tunes in for the game; according to CNN, last year’s Super Bowl LI broadcast on Fox was watched by more than 111 million viewers.
Sports Illustrated is reporting that this year, NBC will rake in more than $5 million on average for each 30-second television spot aired during Super Bowl LII.
The first FCA US television spot will air during the first quarter, with two airing during the second quarter, one during the third, and one during the fourth. Fiat Chrysler hasn’t revealed which products they will be advertising, but given that both the Jeep Wrangler and RAM 1500 have been completely redesigned, it’s a safe bet that each product will be showcased in at least one television spot.
Super Bowl LII will kickoff on NBC starting at 6:30 pm EST, Sunday, February 4th.