Fiat Chrysler Automobiles is catering to the classic car collector market by launching its own restoration program called “Reloaded by Creators”, which will source old, collectible vehicles from the Fiat, Alfa Romeo, Lancia, and Abarth brands and bring them back to showroom-stock. The restored cars will be sold in limited numbers to collectors, each complete with a certificate of authenticity, in order to raise money so that FCA can source still more heritage automobiles for its historical collection.
The new program was announced at Rétromobile – an international expo in Paris centered on classic cars – as FCA unveiled its first five Reloaded by Creators cars: a 1959 Lancia Appia Coupe, 1973 Lancia Fulvia Coupe Montecarlo, Pininfarina-made 1981 Fiat 124 Sport Spider ‘Spidereuropa, 1989 Alfa Romeo SV, and a 1991 Alfa Romeo Spider. All five are on display now at Rétromobile, and all five are available for purchase.
FCA’s new classic car restoration program isn’t unlike heritage programs run by other automakers like Aston Martin and Jaguar Land Rover, but unlike those automakers, FCA doesn’t plan on producing any brand-new continuation cars with new serial numbers.