Jeep has allowed members of the motoring press to get their first taste of the all-new, 2018 Jeep Wrangler JL, and so far, the response has been positive. In his review, Autoweek‘s Graham Kozak proclaimed the redesigned off-roader “keeper of the all-American four-wheel-drive flame,” calling the JL “just about perfect.” Jalopnik‘s David Tracy said of the new Jeep Wrangler: “based on my short time behind the wheel, the JL feels like a masterpiece.” And Dan Edmunds, Director of Vehicle Testing for Edmunds, said in his review that “the all-new Wrangler is better than anyone could have imagined.”
We haven’t yet driven the new Jeep Wrangler JL for ourselves, but so far, America’s iconic off-roader is a hit with the motoring press. That bodes well for Jeep’s parent, Fiat Chrysler Automobiles, which desperately needs the brand to keep batting in runs. Last July, Morgan Stanley analyst Adam Jonas reckoned that Jeep is somewhere around 120 percent as valuable as FCA, and that the brand could account for roughly half of FCA’s sales by 2018. As the brand’s flagship product, the Jeep Wrangler needs to continue drawing customers in.
On Wednesday, Jeep announced that pricing for the all-new Wrangler JL would start at $28,190 with destination for a two-door Sport model with the 3.6L Pentastar V6. That represents a modest $3,100 price bump over a comparable JK, and from the sounds of it, it’s money well spent.