Fiat Chrysler’s Dodge brand last week launched “Dodge Garage” – an online destination for Dodge news, events, multimedia, and merchandise – at the Performance Racing Industry Trade Show in Indiana. The internet hub will feature content curated from across the web, drawing from hundreds of different enthusiast sites, as well as the brand’s own social media channels, to provide a one-stop-shop for all things Dodge.
Dodge fans are a fervent bunch, with the brand routinely ranking among the top automotive marques for fan engagement across Facebook, Twitter, and Instagram, FCA says. The new Dodge Garage will offer fans a single hub to get the latest brand news, learn about upcoming events, and check up on Dodge and Mopar racing teams in a variety of motorsports. A Gallery section will deliver the latest photos and videos from the brand’s social media channels, and a Downloads section will offer fans free wallpaper images for computers and mobile phones. A Merchandise section will let fans peruse Dodge-branded swag.
“Dodge Garage consolidates all there is to know about the latest muscle car and racing enthusiast news into one comprehensive destination,” says Tim Kuniskis, FCA North America’s Head of Passenger Car Brands – Dodge, SRT, Chrysler, and Fiat. “In the digital space, content is king and Dodge enthusiasts are consuming it at an industry-leading rate… With the Dodge brand witnessing the highest consumer engagement it’s ever seen, and more and more people wanting to be part of our ‘brotherhood of muscle,’ Dodge Garage provides the quickest, easiest and most comprehensive way to funnel all this passion and engagement through a single source.”
This year’s Performance Racing Industry Trade Show marked Dodge’s first-ever exhibition there. The brand presented the all-new, 2018 Challenger SRT Demon at the event, alongside the Mopar Challenger Drag edition.