The new ad campaign for the Jeep Renegade is set to feature Astralwerks Records breakout artist Halsey and three other emerging “renegade” artists – Molly Kate Kestner , Uri Grey and Chloe Nixon. The campain celebrates the spirit of Renegades on the Rise, or as it’s put, “women with a quest to find their voices, even if it breaks the mold.”
If you’re having trouble bridging the connection between the Jeep Renegade and the passion behind these female artists, allow Olivier Francois, the Chief Marketing Officer of FCA, to clear things up:
With the ‘Release Your Renegade’ campaign, Jeep is lending its reach and providing a worldwide platform for breakout artist Halsey, as well as talented up-and-coming female artists Molly Kate Kestner, Uri Grey and Chloe Nixon, to share their unique stories of exactly what it means to be a renegade – as told through their own words and music.
Jeep represents freedom, passion, adventure and authenticity – qualities shared by our Millennial artists. The campaign’s unique approach not only celebrates each performer individually but does so using a double exposure creative technique that integrates the Jeep Renegade into the image in a way that captures both the spirit of the artists and vehicle.
The double exposure technique is implemented by showcasing each artist in one of four 30-second videos in the “Release Your Renegade” campaign. The artists aim to speak to their own personal journeys and what makes them a renegade, while embracing a sense of freedom and expressionism brought to life in the songs and music they each write and perform.
To get a sense of what these videos are like, click play on the embedded video to see Hasley and hear a snippet of her single “Bad at Love.”