This holiday seasons shoppers at Time Warner Center’s The Shops at Columbus Circle will be treated to a Maserati Levante display, where it will remain until New Year’s Day. And this isn’t the first time the Levante was on display in NYC.
“The Levante is the Maserati of SUVs and it’s just as at home shopping on Fifth Avenue as it is climbing the snow-capped mountains of New England,” said Steven Beahm, Chief Executive Officer of Maserati North America. “New York City is one of the most festive places in America during the holidays, and the Maserati Levante SUV represents both seasonal aspirations and discerning accessibility, reflecting the gift-giving season in an environment known for world-class product displays.”
Yours truly was fortunate enough to live in New York City as a kid, and can attest to the festive storefronts and decorative displays. There’s no question that the Levante display will be seen by plenty of people, perhaps millions, and Maserati’s brand image fits in well with the stores that make up The Shops at Columbus Circle, so it’s a sensible marketing tactic for sure.