American Expedition Vehicles (AEV), the maker of the Ram Prospector XL, has opened a new plant in Wixom, Michigan with intentions of increasing its production capacity. An estimated 300 units of the Ram Prospector pickup were sold last year, and its successor, the Recruit, is expected to see surpass that.
For those who might not be familiar with AEV or its work, allow Kyle Leeds, head of international sales for American Expedition Vehicles, to explain the brand’s goal:
We want a vehicle to drive down the highway for eight hours and then go off road and still be able to come back on the highway.
A lot of our buyers don’t beat the crap out of their vehicles off road, but they do go off road occasionally. What we found with the Ram 1500 pickup is most customers hunt, fish, take a trail on the beach, and don’t want to worry about getting stuck.
AEV currently offers the Jeep JK350 Wrangler and new Ram Recruit 1500 pickup, which feature a host of modifications including suspension overhauls and meaty BF Goodrich All-Terrain tires. For the highest content packages, expect to pay $25,000 on top of the price of a new Wrangler and $15,000 on top of the price of a new Ram 1500.
Source: The Detroit News