In its pursuit of greater sales, Fiat Chrysler’s Maserati brand will introduce a second crossover utility vehicle, FCA CEO Sergio Marchionne says – one that will slot below the Maserati Levante, and ride on the same Giorgio platform as the new Alfa Romeo Stelvio. The Levante shares its platform with the Maserati Ghibli.
The new Maserati CUV will reach the market by 2020, Marchionne told investors during a third-quarter earnings call Tuesday, helping the brand reach 70k to 80k new vehicle sales per year and a billion Euros ($1.16 billion US) in annual earnings. Although the new model will share its underpinnings with the Alfa Romeo Stelvio, its powertrain will likely be unique, the CEO says.
The Levante has already helped Maserati make sizable strides in showrooms this year, the brand’s sales volume rising from about 24k to roughly 36k over the first three quarters of this year thanks to the new CUV’s full availability.
Globally, demand for SUVs and crossovers is booming, largely at the expense of car sales; manufacturers that expand their offerings in the segment stand to profit. Maserati’s earnings rose to $133 million during the third quarter, a 10-percent increase, with a greater volume of Levante shipments offsetting a decline in Quattroporte sales. The marque is anticipating a strong fourth quarter.
There is some concern that the new Maserati crossover could cannibalize some of the Alfa Romeo Stelvio’s sales, especially since the Stelvio and Levante are both already mid-size crossovers. But fans needn’t necessarily worry about Alfa Romeo’s sales outlook, as the brand has an additional two crossover models tentatively planned for the future, and Marchionne suggests that the new Maserati CUV could be smaller than the Levante.
(Source: Automotive News)