After Chinese automaker Great Wall announced its interest to purchase the Jeep brand from Fiat-Chrysler Automobiles, a flurry of news stoked potential sale rumors. However, FCA CEO Sergio Marchionne has iterated, once and for all, that Jeep is not for sale.
Marchionne made it clear Jeep would not be sold as a separate entity and it was not discussing a potential sale with Great Wall, reports Bloomberg. However, Marchionne didn’t mention the idea of selling or merging FCA as a whole in the report.
The executive previously shrugged off interest over Jeep this year and said FCA would need “to worry about the stump that’s left behind” if the automaker unloaded Jeep. Jeep is the automaker’s most successful brand and losing it would leave FCA without volume. The brand has even, somehow, gained a foothold in Japan, where American cars are often overlooked.
Following the numerous sale reports, Marchionne also confirmed there is no big offer on the table to purchase FCA as a whole and he’s focused on making the automaker debt positive. To achieve such a goal, FCA plans to spin-off its Magneti Marelli parts business next year.