“We are extremely excited to partner with one of the most iconic automotive companies in the world,” said Charlie Metzger, Chief Revenue and Marketing Officer of the Detroit Pistons. “This is a fantastic brand fit for two community-minded global brands that are dedicated to the Motor City and we look forward to working with the Jeep brand to engage NBA fans and provide exciting basketball and entertainment experiences.”
As part of the partnership contract, Jeep will have its logo prominently featured on the Detroit Pistons court during home games at the new state-of-the-art Little Caesars Arena (as shown in the image above). The automaker aims to connect with a growing legion of fans following the NBA and the Detroit Pistons locally, nationally and around the globe. Court aprons in front of both home and visiting team benches on the court will bear the Jeep logo, and the brand hopes to get exposure during television broadcasts, similar to the Jeep Leader Jerseys used in the World Surf League.
“Our Jeep owners are as passionate about their vehicles as Detroit Pistons fans are about basketball,” said Jeff Hines, Director of the Great Lakes Business Center – FCA US. “This partnership exemplifies how two great brands are committed to working hard and living life to the fullest, which are great formulas for success.”