FCA Italy S.p.A. has filed an application to register GIULIETTA as a trademark with the United States Patent and Trademark Office (USPTO), Fiat Chrysler Authority has discovered.
The automaker’s October 4th, 2017 application is assigned serial number 87633093 and specifies that the standard character mark will be used in association with “Automobiles.”
The Fiat Chrysler Authority Take
FCA has previously stated that it does not see space for the Giulietta in Alfa Romeo’s North American lineup. Even worse, there have been rumors that FCA will discontinue the Giulietta and MiTo in the near future, despite other chatter stating that the automaker is considering placing the next Giulietta on a rear-drive platform.
And now for some facts: FCA of Italy (as opposed to FCA U.S.A.) sells the Giulietta in its home market, one of the prerequisites for successfully registering a trademark with the USPTO. So despite more exciting possibilities, we opine that FCA is simply covering its bases with this filing, rather than planning to bring the Giulietta to the U.S. of A.
Stay tuned to Fiat Chrysler Authority as we follow this one, as well as other Alfa Romeo Giulietta news and FCA news.