South African buyers will have two fewer brands to choose from after Fiat-Chrysler Automobiles announced it will pull the Dodge and Chrysler brands from the country.
FCA will continue to service the Dodge and Chrysler brands at existing dealerships but said the “brands have not quite taken their fair share of the demanding market conditions,” reported by Business Tech. FCA’s national sales companies will also integrate to become one unit under the Fiat Chrysler Automobiles South Africa banner in 2018, per the automaker.
The lack of right-hand-drive support for Dodge and Chrysler vehicles led to the decision, according to FCA, but the automaker reaffirmed its commitment to its other brands. Notably, the Alfa Romeo Stelvio will launch in South Africa by the end of the year. Jeep will also introduce the new Compass in quarter one of 2018 and Jeep will launch the Grand Cherokee Trailhawk in the near future as well.
While Dodge and Chrysler’s exit calls for dealerships consolidation, FCA plans for new dealers in Sandton, Fourways, Menlyn and Durban.