Back in May of 2015, Jeep became the first-ever exclusive automotive partner of the Word Surf League (WSL). The automaker has recently announced that this partnership has been extended, and now includes 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo.
“Extending our partnership with the World Surf League allows the Jeep brand to remain firmly immersed in a culture that shares a similar identity and core set of beliefs,” said Mike Manley, Head of Jeep Brand, FCA – Global. “The convergence of these like-minded values – freedom, adventure, authenticity and passion – offers the Jeep brand the ability to connect globally with our fans and followers through on-site beach activations and live online streaming of worldwide surfing events over the next few years.”
Jeep will continue to sponsor the league with the Jeep Leaderboard and iconic yellow Jeep Leader Jersey, which is shown on pro surfer Tyler Wright in the image above. This year a new Jeep Leader Jersey will be released, and a special locker room for Jeep front-runners has already been unveiled at the Hurley Pro and Swatch Pro at Trestles, which conclude this weekend.
To tune in to the events, or to explore other content from WSL – including the automaker’s new global WSL focused campaign “Crazy Passionate,” which aims to introduce the lifestyle of the WSL to Jeep fans everywhere – you can click here or download the WSL app.