Premium pickup trucks are all the rage these days, and Ram wants a slice of the market. To do just that, Ram revealed the 2017 Laramie Longhorn Southfork Edition and it delivers on its premium aspirations in spades.
The Ram Southfork Edition builds upon the Longhorn trim and adds more than a few special bits. Inside, specifically, the truck looks like a fine southern guestroom with Canyon Brown and Light Frost Beige leather, walnut trim on the steering wheel and a Light Greystone suede headliner. Yes, this truck boasts suede.
Walnut trim and ruby red stitching are awash inside the cabin, and the latest 8.4-inch Uconnect infotainment system flanks the opulent material choices. Embossed floormats and the truck’s glove box also read “Longhorn.”
Outside, similar premium appointments are present, but notably, the rear tailgate spells out “Longhorn” and Ram will offer a two-tone option in an RV Match Walnut Brown hue. Trust us, it looks pretty darn good in person.
Aside from the added luxury, powertrains and the mechanical bits are all familiar. The Ram Southfork Edition may be optioned on Ram 1500, 2500 or 3500 in 4×2 and 4×4 configuration. Crew Cab, Mega Cab, long or short box are also available—Ram made sure the Southfork Edition is attainable no matter the customer’s needs. The Ram 1500 Southfork Edition starts at $52,615, including destination, and Heavy Duty models start at $57,015.
Unlike the Ram HD Lone Star Silver Edition, the Ram Southfork Edition will be available nationwide.