Fiat Chrysler Automobiles Italy has filed an application to register ALFA 147 as a trademark with the United States Patent and Trademark Office (USPTO), Fiat Chrysler Authority has discovered.
The automaker’s May 25th, 2017 application has been assigned serial number 87464152 and specifies that the mark will be used in association with “Motor vehicles, namely, automobiles”.
The Fiat Chrysler Authority Take
The Alfa Romeo 147 was a range of subcompact (B segment) cars produced from 2000 to 2010. Known as the Type 937 internally, the 147 replaced the Alfa Romeo 145 and 146 hatchbacks. It was named European Car of the Year in 2001 and replaced in 2010 by the Giulietta, which remains on sale today under the compact/C segment Giulia. So, what’s FCA doing registering the 147 name with the USPTO?
If we were to forced to guess, we’d venture that Alfa is planning to introduce the Giulietta in North America under the 147 moniker, as the Giulietta name might prove to be challenging to pronounce for (some) Americans.