Fiat Chrysler Automobiles Italy has filed an application to register ALFA ROMEO MILANO as a design trademark with the United States Patent and Trademark Office (USPTO), Fiat Chrysler Authority has discovered.
The automaker’s May 25th, 2017 application has been assigned serial number 87464149 and specifies that the mark will be used in association with “Motor cars, namely, automobiles”. The application references mark drawing code number 3, or “design plus words, letters and/or numbers” and states that “no claim is made to the exclusive right to use “Milano” apart from the mark shown.”
The Fiat Chrysler Authority Take
Our knee-jerk reaction would be to associate this trademark filing with the Italian city of Milan, which is pronounced in Italian as Milano. The metropolis is located in the northern Lombardy region of Italy and is widely recognized as the global capital of fashion and design. But the word “Milano” has historic roots within Alfa Romeo.
From 1985 through 1992, the brand produced the Alfa Romeo 75 — a compact executive car known to fans as the Tipo 161 and 162B . The vehicle was sold in the United States as the Milano. In addition, Milano Edizione is a limited-edition trim level in select markets of the new Alfa Romeo Stelvio crossover.
History and geography aside, what is Alfa planning for the Milano name? We’re not sure just yet, but it could be a trim level of sorts — since we doubt the name will be used for a new model. Stay tuned to Fiat Chrysler Authority as we dig deep to find out, while bringing you more of the latest FCA news and Alfa Romeo news.