In light of the recent destruction caused by Hurricane Harvey, Fiat Chrysler Automobiles is offering a discount to victims on select 2017 and 2018 model-year vehicles.
Most of the vehicles from Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo are eligible, however, there are exceptions, such as the Jeep Wrangler, Chrysler 200, Dodge Viper, Giulia Quadrifoglio and SRT models. Ferrari and Maserati vehicles are excluded.
While the discount of $500 might not seem like much in relation to how much the families have lost, Alex Bernstein of CarsDirect.com points out that most automakers don’t offer any type of special assistance at all.
Some might see this as FCA exploiting the Hurricane Harvey disaster for marketing/branding purposes, but we see it as a kind gesture presented to folks in need. Kudos to this automaker for trying make a positive impact.