Sales of FCA’s Dodge brand decreased 12 percent to 31,264 units in the United States in July 2017.
Individual model sales performance was as follows:
- Dodge Avenger sales totaled 10 units; the model has been discontinued
- Dodge Caravan sales decreased 25.5 percent to 7,503 units
- Dodge Challenger sales decreased 4.56 percent to 5,333 units
- Dodge Charger sales increased 8.87 percent to 5,426 units
- Dodge Dart sales decreased 75.2 percent to 822 units; the model has been discontinued
- Dodge Durango sales increased 3.61 percent to 5,314 units
- Dodge Journey sales increased 7.12 percent to 6,800 units
- Dodge Viper sales increased 14.29 percent to 56 units; the model will be discontinued on August 31
In the first seven months of 2017, Dodge U.S. sales decreased 5 percent to 292,244 units.
Sales Results - July 2017 - USA - Dodge
|MODEL||JUL 2017 / JUL 2016||JULY 2017||JULY 2016||YTD 2017 / YTD 2016||YTD 2017||YTD 2016|
About The Numbers
- All percent change figures compared to Dodge July 2016 sales, except as noted
- There were 25 selling days in July 2017 and 26 selling days in July 2016
More Information & Sales Reporting
- FCA news
- Running FCA sales numbers
- FCA July 2017 sales results:
- U.S. FCA July 2017 sales results
- Fiat Chrysler Canada July 2017 sales results
- Fiat Chrysler Mexico July 2017 sales results
Method of determining FCA U.S. monthly sales
The above numbers include “adjusted” figures following FCA’s sales reporting controversy. Following is FCA’s statement regarding how it determines sales:
FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:
- Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).
- Fleet sales are recorded as sales upon the shipment of the vehicle by FCA US to the customer or end user.
- Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).
Following the July 26 announcement, FCA US performed a further detailed analysis of sales under the new methodology and has made adjustments in its reported U.S. sales for the periods presented in that announcement. Those revisions, which in aggregate correct a small underreporting across the 2011-2016 period, included adjustments of less than:
- 3.4% in any single month
- 0.6% in any single year
- 0.04% over the entire period
Method of determining Maserati North America’s U.S. monthly sales
Maserati North America Inc.’s (MNA) reported U.S. vehicle sales represent unit sales of vehicles made by dealers out of inventory to retail customers and deliveries of vehicles to fleet customers. Sales to retail customers by dealers in the U.S. are determined as the sum of all sales recorded by dealers in MNA’s notification system during the month. Only the first such recorded sale of a vehicle is reported and any subsequent sale of a vehicle previously reported as sold is not counted as a sale by MNA for sales reporting purposes.