The 2018 Alfa Romeo Giulia Quadrifoglio – the high-performance, range-topping model in the Giulia sedan range – will see its starting MSRP rise by $1,500 in the US relative to the 2017 model. This means that the sultry, sporty four-door will now start at $75,085 (including destination), which is notably higher than its most natural competitors: the BMW M3 (approx. $65,500) and Mercedes-AMG C63 ($67,500).
Granted, there’s some good news: in exchange for taking $1,500 more from your wallet, the 2018 Giulia Quadrifoglio will now come standard with a 14-speaker Harman Kardon audio system and forward collision warning with emergency braking. Both features were options on the 2017 model, the former costing $900 while the latter cost $500, so the actual starting price increase is really only $100.
The options were already priced competitively, too; website CarsDirect looked at how much it’d cost to add forward collision warning with automatic braking on the M3 and C63, finding that it’d cost $5,600 on the BMW ($1,700 Driving Assistance Plus Package, plus the $3,900 Executive Package) and $4,450 on the AMG ($2,250 Driver Assistance Package, plus a $2,200 Multimedia Package). On the other hand, both of those models already offered premium audio systems with 13 or more speakers apiece as standard.
Bottom line: the 2018 Alfa Romeo Giulia Quadrifoglio may not be the cheapest contender out there in the high-performance premium compact segment, but it’s still arguably more car than either of its two biggest competitors. Just look to the Nürburgring for proof of that.