Fiat Chrysler Automobiles has announced that “Roadkill Nights Powered By Dodge” is set to return on August 12 at the M1 Concourse in Pontiac, Michigan from 11am to 11pm. This has us especially excited for two reasons. One, it reminds us the wonderful Woodward Dream Cruise is around the corner; two, it means the Dodge Challenger SRT Demon is coming out to play.
“Continuing the Dodge brand’s efforts to take racing off the streets and to a professionally run strip, there is no better way to kick off Detroit’s annual cruise week than to have a pure enthusiast event like Roadkill Nights Powered by Dodge,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler, and Fiat, FCA – North America. “This event is also the perfect opportunity to show muscle car enthusiasts from around the world the new 840-horsepower Dodge Challenger SRT Demon where it was born to dominate – on the dragstrip.”
This year will also include the first-ever celebrity showdown at Roadkill Nights, featuring “Roadkill” cohosts David Freiburger and Mike Finnegan, drag racing stars Leah Pritchett and Matt Hagan, and “The House of Muscle” car guru Mike Musto. In addition, Chris Jacobs of Velocity’s “Overhaulin'” will cohost the activities both on and off the dragstrip.
“Roadkill Nights brings ‘Roadkill’ to life and allows our fans to participate in the thrill of fingers-clenching, top-speed drag racing, which is what we thrive on,” Freiburger says. “There’s something for everyone — drag racers, families, foodies and anyone who is looking to have a great day filled with unparalleled fun at an iconic location.”
The event is free for kids 12 and under, and general admission to the event is $10 per person. Pontiac residents get to enjoy a $5 discount ($5 price available on-site only). So while the usual display at 13-Mile and Woodward will be absent this year at the Dream Cruise, Dodge and Roadkill still aim to bring a thrilling night that’s bound to be the highlight of the week.