Recent reports indicate that Dodge will not be making a return to NASCAR, despite the racing league seeking new entries, as an analysis showed that it would be much too costly. The news comes as a blow to those who may have been hopeful, including FCA CEO, Sergio Marchionne, who stated that he’d like to get the brand back into the motorsport.
As it were, Marchionne is also the one who ended Dodge’s affiliation with NASCAR back in 2012, after Brad Keselowski won the season championship. During that time, the automaker enjoyed the luxury of working with a Penske team that built its own engines. If Dodge were to make a comeback, it would first need to find a team that could handle such operations, and the pickings are slim.
While Dodge is taking a reluctant step back from the action, word has it that NASCAR is “aggressively” seeking new manufacturers to partner with. According to The Drive, Volkswagen is also out of the running, as is Honda since Acura is set to compete in the IMSA WeatherTech SportsCar Championship series with driver Roger Penske.
At least faithful fans can look back at strong finish when it comes to NASCAR, and even Le Mans. And it’s not as if Dodge and Mopar vehicles have vanished from motorsports altogether. In fact, they dominate at Funny Car and Top Fuel as well as other drag racing events.