On July 4th, America’s birthday, the iconically Italian Fiat 500 turned sixty-years-old, and was recognized by FCA for its successes in the auto industry. Since its rebirth back in 2007, over two-million units of the Italian supermini have been sold in more than one-hundred countries. On top of that, AutoExpress reports that an estimated 400,000 copies of the first-generation Fiat 500 still roam the streets of Italy today.
“The 60th birthday of the Fiat 500 may be small in stature but it’s a car that’s had a massive impact on the automotive world,” said FCA’s Ashley Andrew in the report. “Few cars can claim to have made the same impression on popular culture and even fewer still have continued to inspire others and imbue passion for six decades.”
To honor this small-but-sentimental-milestone, Fiat recently teamed up with Esselunga, an Italian supermarket chain, to give away nearly 1,500 Fiat 500 hatchbacks. The giveaway was in honor of the anniversaries of the Fiat 500 as well as the Esselunga chain itself, which also turned sixty.