“It’s a logistics issue,” said FCA spokeswoman Eileen Wunderlich in a Detroit News report. “Our longtime location is under construction and is just not usable. Our team investigated other locations but could not come up with anything suitable.”
Wunderlich is referring to the construction at the old Northwood Shopping Center site, which is where the automaker has hosted a display for the past 15 years. The current location is under redevelopment, and property owner Beaumont Hospital is hoping to build a hotel there.
FCA isn’t alone in rolling back its Woodward Dream Cruise influences, as Chevrolet has declined to be a presenting sponsor this year entirely. On the contrary, Ford has decided to be an event sponsor with four new features.
Despite these changes, we expect the 2017 Woodward Dream Cruise to take place on August 19, come rain or shine. As will the Dodge-headlined Roadkill Nights earlier in the week.