Dodge and Fiat-Chrysler have made it clear: inflating the price of the 2018 Dodge Challenger SRT Demon will be frowned upon. In fact, the brand released a set of guidelines and matters as to how it would avoid dealers marking up its halo, drag-strip slaying muscle car.
Still, that hasn’t deterred dealers from finding a loophole. Automotive News reports dealerships have gotten crafty: they’re auctioning off the rights to purchase an allocated Challenger Demon. Some dealers have resorted to eBay, while some are outright planning to auction the rights off themselves.
Last week, eBay saw a handful of Challenger Demon allocations head to the digital auction block. In the process, buyers bid $20,000 to $75,000 just to secure a Challenger Demon. The car will technically be sold for Dodge’s suggested MSRP of $86,090, but dealerships earn the premium on guaranteeing the car to a customer.
Still, Dodge will prioritize cars that are sold at or below the MSRP, which means any dealer that flat-out ignores this clause will be left waiting for their cars.
However, not every dealership is looking to make another quick buck. Bill Marsh Chrysler-Dodge-Jeep-Ram in Traverse City, Michigan, plans to sell their allocated Challenger Demon at $1 below the MSRP. However, the right to purchase it will go up for auction to benefit four local charities. The 2018 Challenger Demon will only be offered to existing customers as well.
Only 3,000 Dodge Challenger Demons will be produced for one year, which absolutely puts the car in very high demand. We’ll surely be watching to see just how badly some customers want a Demon, and how much they will be willing to pay to own one.