Fiat Chrysler Automobiles has announced its sponsorship with Sesame Street, wherein the automaker will support the show on PBS and new original content on Chrysler’s digital platforms, including Facebook, Twitter, Instagram, and YouTube.
“‘Sesame Street’ has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, Head of Passenger Car Brands in North America. “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than ‘Sesame Street,’ which has been reaching and educating families for almost 50 years.”
Chrysler has created a multimedia campaign that first launched mid-July. The 10-videos-long campaign features characters from Sesame Street as well as the Chrysler Pacifica and Pacifica Hybrid. You can see the videos on YouTube, and we’ve taken the liberty of sharing the first four installments with you where the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley. The first video is at the top of the page and the rest are shown below.