Alfa Romeo has previously gone on the record to state it’s not too concerned with its sluggish sales at the moment. But, the brand has implemented an eye-catching lease deal, likely to try and sway a few toss-up customers.
According to Motor Trend, for $299 per month, drivers can step into the Alfa Romeo Giulia and hold onto the car for 24 months. $3,299 is due at the time of signing, which is still a fair sum. Additionally, drivers will be allotted 10,000 miles a year—also par for the segment.
What will $299 per month net? Some pretty nice creature comforts, actually. It’s certainly not a loaded Giulia, but the 2LL base package includes 17-inch wheels, passive entry, remote start, leather seats and steering wheel and a backup camera and sensors. Further extras will—obviously—make the $299 figure climb, and climb quickly.
It’s likely an early-adopter strategy to sway some on-the-fence customers into Alfa Romeo showrooms. The brand has been absent from the United States for years and it needs to once again build rapport with consumers.
How will it do that? Each and every customer complaint is being directed personally to Pieter Hogeveen, Alfa Romeo’s North American director. Now that’s customer service. Oh, and he claims he hasn’t been very busy with potential complaints either. Maybe the Giulia can finally kick that old reliability stereotype out of the window.