Fiat Chrysler’s Ram Trucks brand is proving to be an increasingly strong competitor to its Detroit crosstown rivals – particularly Chevrolet.
According to Automotive News, FCA has sold 5,077 more Ram pickups than Chevrolet has Silverados in the first five months of 2017. Ram is also on pace to sell 500,000 pickup units this year, a feat that, if achieved, would be the brand’s first time selling more than half a million units in a 12 month period.
While Ram is certainly performing better than it did in 2016, it should be noted that General Motors has split its pickup strategy. In addition to selling both the Silverado and the more luxurious GMC Sierra, GM gas also begun selling the mid-size Colorado and the related GMC Canyon. This makes it so Silverado sales, or even Sierra and Silverado sales combined for that matter, aren’t representative of the success of GM’s truck division.
Ram’s performance is remains impressive, though, especially when you consider that the Ram truck is the oldest and most out-of-date of the Big Three’s pickups. It’s due for a redesign early next year, which should help keep it competitive against the aluminum-bodied F-150 and the Silverado.