Fiat Professional recently hired on Chuck Norrisas its brand ambassador. The relation between Norris and Fiat Professional is that both are tough and resilient, but we can’t help but think the Chuck Norris meme is sort of yesterday’s news.
While ‘Chuck Norris Facts’ were once all-the-rage on the internet and in high school hallways, they were quickly replaced by other running jokes on the web. It’s no surprise really, such is the nature of the internet, but it still makes Fiat’s choice of Norris a bit out of the blue.
At the same time, we can appreciate a slight revival of the Chuck Norris meme, and his likeness is still recognizable to many of Fiat Professional’s customers that may have watched Walker Texas Ranger or some of Norris’ films.
Whether or not Norris is the right choice for Fiat Professional is up to the customers, so let us know what you think by voting and commenting below.