FCA will prioritize Dodge Demon orders sold at or below the MSRP of $84,995 plus a $1,095 destination charge. That means any dealer looking to further profit from the car will have to wait much, much longer to have their Demons delivered. FCA was blunt—essentially any orders placed with higher sales prices will be built after priority production, which will result in higher serial numbers. Everyone wants a low serial number, after all.
“We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer,” Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat—FCA North America, said.
Dealerships will have to meet criteria to even be eligible to place orders for a 2018 Dodge Challenger Demon. Dealers must have sold more than one SRT Hellcat in the past 12 months and dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance.
Dealers can also only order as many Demons as they are allocated—no extras.
Those looking to get their hands on a Demon can place an order starting today. Dodge has also opened a dedicated Demon concierge phone line to help with the process. Interested parties can call 800-998-1110. Once an order is placed, customers can track their order at Dodge’s official website.