Dodge teamed up with Universal Pictures to feature its cars in the latest instalment in the Fast and Furious franchise, The Fate of the Furious, including the 2018 Dodge Challenger SRT Demon. The advertising partnership wasn’t exclusive to the film – FCA also produced a series of commercials for Dodge featuring its new ‘Brotherhood of Muscle’ tagline, including one entitled ‘Rally Cry’ featuring Vin Diesel.
The long-form spot available on YouTube features plenty of action footage of the Dodge Challenger and Charger along with an inspirational, Fast and Furious style voiceover from Vin Diesel. The FF tie-in is another in a series of fairly well placed marketing campaigns with hollywood for Fiat Chrysler and considering film outpaced the latest Star Wars movie for the largest weekend launch of all-time, we’d be surprised if it doesn’t pay of for them in the long run. How could you not want a Demon after that impressive debut in NYC and seeing in The Fate of the Furious?
Check out the spot embedded above.