Fiat Chrysler’s Mopar parts and service division is celebrating its 80th anniversary in 2017. The brand first started out as the name of a line of antifreeze products, but has since grown into FCA’s after service and accessories arm.
Mopar is marking its 80th anniversary by introducing special-edition vehicles like the Mopar Edition Dodge Challenger and 0ther anniversary-themed services, parts and special merchandise. There will also be special customer-care offers to FCA vehicles owners.
“The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service and passionate enthusiasts unmatched by any other service and parts organization in the industry,” said Mopar boss Pietro Gorlier at the beginning of this year.
Mopar is also producing special content for its social media channels to mark its 80th year in business. It recently uploaded a video to YouTube commemorating the milestone, so be sure to check it out embedded above before the celebrations continue this summer.