Fiat Chrysler has been rolling out some seriously powerful products over the last few years or so. The 707 horsepower Dodge Challenger Hellcat and Charger Hellcat got the ball rolling and the recently revealed Jeep Grand Cherokee Trackhawk and Dodge Challenger SRT Demon keep the momentum, however FCA is adamant that its addiction to horsepower isn’t damaging.
The Hellcat, Demon and Trackhawk are represent a stark contrast to the types of vehicles other automakers are peddling. The Charger, CHallenger and Grand Cherokee all ride on an outdated platform and boast a big, 6.2-liter supercharged V8 engine. In a time where autonomous vehicles are on the come-up and electric automaker Tesla’s stock price is sky high, they go against the grain and are extremely unique offerings.
High-horsepower cars are sort of Dodge’s M.O, though. Some might see FCA’s commitment to high-performance product as irresponsible, but it’s pursuing hybrid and autonomous tech elsewhere. The company boasts the industry’s only hybrid minivan in the way of the Chrysler Pacific hybrid and recently expanded its partnership with Google’s self-driving car company Waymo. For FCA passenger car brand boss Tim Kuniskis, the automaker has hit a perfect balance.
“There are two ends of the spectrum right now,” he told The Detroit News in a recent interview. “There is a conversation about alternative powertrains — electric cars, plug-in hybrids, even fuel cells for that matter, and autonomy. The other end of the spectrum is performance.”