The vehicle, which boasts the VIN #001, was listed for sale on Gilt.com on Tuesday and sold for $31,500 within a day of the launch. The sale also included a Prima gift worth $500 and a $1,000 Gilt Travel Credit to be spent any way the buyer chooses.
“More and more consumers are seeking unique shopping purchases through an online experience, and the fact that the Fiat 124 Spider Prima Edizione Lusso special edition sold within 24 hours is a testament to both the vehicle and the Gilt platform through which it was offered,” said FCA passenger car brand boss Tim Kuniskis.
Gilt.com is an online retailer which curates current merchandise and lifestyle experiences and offers them for sale at discount prices. The company says it is “a daily destination for discovery of the most coveted brands and products, including fashion and accessories for women, men and children; home décor; unique activities in select cities and destinations; and luxury hotel stays.”
“We are thrilled to have collaborated with Fiat on another unique partnership by exclusively selling this special edition 124 Spider Prima Edizione on Gilt,” said Gilt business development VP Brittany Billings. “We continuously curate unique and exciting offerings and know the Fiat brand and associated lifestyle resonates with our members.”
The 124 Spider Prima Edizione Lusso debuted alongside the standard version of the Italian roadster and serves as a limited-run launch edition. Setting it apart from standard Fiat 124 Spiders is a special Azzurro Italia (Blue) exterior color, along with premiuim ‘Saddle’ brown leather seats, commemorative badging and an included premium leather bag and journal.