Certain Dodge dealerships are already accepting orders for the 2018 Dodge Challenger SRT Demon even though Fiat Chrysler has yet to open up the order books for the much hyped muscle car.
Speaking to CNET, FCA passenger car brand boss Tim Kuniskis said that dealers shouldn’t be accepting customers’ money to reserve a Demon yet, as the automaker has yet to even provide allocation numbers for it. That hasn’t stopped some from doing it anyway, Kuniskis explained, and it’s easy for that practice to blow up in the dealership’s face.
“Technically, no one should be taking any deposits,” he told CNET. “They can’t physically take an order, and they shouldn’t be taking any deposits.”
“Now, ‘shouldn’t be’ and ‘aren’t’ is two different things, because I have heard stories of dealers that I’m friends with, dealers that I’ve known for years, that have been taking deposits,:” he added.
This same practice happened with the equally as anticipated Challenger and Charger Hellcat. Like the Demon, dealers had customers knocking down their doors to reserve one, but once the order books opened up dealers realized that production numbers were going to be lower than initially thought. A store that took a deposit for 10 Hellcats may have only gotten 3 or 4, for example, resulting in some understandably upset customers.
In regards to the Demon, it sounds as though there’s only a select few dealers getting in on this shady practice. Kuniskis said many dealers learned their lesson with the Hellct and are waiting for FCA to reach out to them before they start to take deposits. Just 3,300 examples of the 808 horsepower, road-going drag racer will be built, with 3,000 destined to remain in the U.S. and 300 will stay north of the border in Canada.