At last night’s reveal event for the 2018 Dodge Challenger SRT Demon, Fiat Chrysler handed out some neat press kits (as they always do) that included fact cards about the Demon and a flash drive contained within a well-made, Demon-branded metal box. Then, almost immediately after the event, someone listed one of the press kits for sale on eBay.
It’s uncommon for journalists to do this type of thing as they may risk their integrity, so we’re willing to bet that the seller of this kit is one of the loyal Mopar fans or customers that Dodge invited to the event and not a member of the media. They are also selling an XL Demon branded T-shirt and a Demon branded hat along with the kit, which were also handed out at the event.
We’re not surprised to see a press kit listed on eBay as it’s a fairly common practice to sell them, especially if it’s a significant vehicle like the 840 horsepower Dodge Demon, but we’re a bit disappointed. Dodge handed the kits and apparel out as a kind gesture to their loyal fans and a media member that had travelled from afar to come out and see the car, so it’s a bit rude and try and profit off of that. Anything for a buck, we guess.