Ferrari’s Tailor Made program allows for its customers to build their ideal Ferrari – nearly any exterior and interior color is on the table along with exclusive features and options. Just don’t ask for them to paint it pink.
Speaking to Australia’s News.com.au, Ferrari Australia CEO Herbert Appleroth made it clear the automaker won’t paint its customers cars pink. More and more Ferraris are being painted in colors other than red, but that doesn’t mean their okay with a Barbie-inspired Prancing Horse.
“It just doesn’t fit into our whole ethos to be honest,”Appleroth said. “It’s a brand rule. No Pink. No Pokémon Ferraris! There are other colours that aren’t in our DNA as well and they are wonderful colours too but some are perhaps more suited to other brands.”
“The most popular colour is still red but we are trying to give as many choices as possible to everyone,” he added.
Ferrari’s disdain for seeing its cars dressed up in a juvenile suit is nothing new. Back when Willy Koenig started Koenig Specials, the automaker sent him a cease and desist telling him to take the badges off of his heavily modified Ferraris, saying they were no longer true Ferrari products. They also instructed Canadian DJ Deadmau5 to remove the wrap from his Nyan Cat wrapped Ferrari 458 Spider, which he had nicknamed ‘Purrari’.
So there you have it. If you want a pink Ferrari you either have to do it on the aftermarket and risk making the Ferrari bosses in Maranello really quite angry, or give up and head down the street to the Lamborghini dealership. Lambos wear pink better, anyways.