Ram Commercial is making it easier for the working men and women of America to purchase, upgrade and upfit its lineup of labor-friendly vehicles, which includes the Ram Heavy Duty, Ram Chassis Cab, Ram ProMaster and Ram ProMaster City.
Ram has introduced a new online configurator for 2017 that allows its commercial buyers to view the upfit options for its various vehicles and vehicle configurations. Building on this idea, Ram Commercial has also debuted its ‘Q Pro’ upfit certification program, which will see Fiat Chrysler engineers visit upfit body manufacturers personally to help input ideal upfit processes and products.
“The commercial truck segments rely heavily on customer options, reliability, and ease of conversion and no one does it better than Ram,” said Ram brand boss Mike Manley. “As part of continued improvement, Ram Commercial addresses all three areas with the introduction of Ram Augmented Reality Upfit Configurator and Q Pro while maintaining industry leadership for ease-to-upfit on our Chassis Cab trucks and ProMaster vans.”
Click here to view Ram Commercial’s new upfit configurator and check out the video above for more information on the changes the automaker has made for 2017.